Feature

Customer Journey
& Routing

Intelligent routing engine that directs every customer through the optimal verification path -- automatically, based on who they are and what they need.

Overview

Route Smarter, Verify Faster

BASEKYC's Customer Journey & Routing engine automatically directs customers through the most efficient verification flow based on their risk profile, document type, geographic location, and applicable regulatory requirements. Instead of funneling everyone through the same rigid process, the system evaluates each session in real time and assigns the appropriate path.

Configure multi-path journeys with conditional logic, priority queues, and fallback routes. Whether a low-risk customer needs a quick document check or a high-risk applicant requires a full video interview with senior compliance officers, the routing engine handles it seamlessly.

Key Highlights

  • Risk-based routing with configurable scoring thresholds
  • Multi-path conditional workflows with drag-and-drop builder
  • Automatic agent assignment based on skill, language, and availability
  • Priority queue management with SLA escalation rules
  • Real-time journey analytics and bottleneck detection

Capabilities

What You Can Do

Risk-Based Routing

Define risk scoring rules that evaluate customer data in real time -- geography, document type, transaction value, PEP status, and more. High-risk applicants are routed to senior agents with enhanced verification steps, while low-risk customers breeze through streamlined flows.

Conditional Workflows

Build multi-branch journeys with if/then logic using the visual workflow builder. Set conditions based on document verification results, AI confidence scores, or agent decisions. Automatically trigger re-verification, escalation, or approval at each decision point.

Queue Management

Manage verification queues with intelligent load balancing across agent pools. Set capacity limits, define overflow rules, and configure automatic redistribution when agents go offline. Priority customers jump the queue based on your business rules without manual intervention.

Process

How It Works

1

Define Rules

Set up routing rules, risk scoring thresholds, and conditional logic using the visual journey builder. Map out every possible verification path for your product lines and customer segments.

2

System Routes Customer

When a customer initiates KYC, the engine evaluates their profile against your rules in milliseconds. It selects the correct verification flow, assigns the right queue, and pre-loads the required steps.

3

Auto-Assign to Agent

The matched agent receives the session with full context -- risk score, required documents, and compliance checklist -- already prepared. No manual triage, no wasted time. Just seamless, intelligent routing from start to finish.

Compliance

Workflow Compliance Across Regulators

Workflow Audit Trails

Every routing decision, workflow branch taken, and step completed is logged with timestamps, responsible agent IDs, and outcome data. These immutable audit trails satisfy RBI's record-keeping requirements under the Master Direction on KYC and PMLA's mandate for traceability of customer due diligence processes from initiation to completion.

Configurable Compliance Steps

Embed mandatory compliance checkpoints directly into your verification workflows. Configure required steps such as PAN verification, Aadhaar validation, CKYC lookup, and risk categorization as non-skippable nodes in the journey. The system prevents workflow completion until all regulatory steps are fulfilled, ensuring no verification is finalized without full compliance.

Multi-Regulator Support

Operate under multiple regulatory frameworks simultaneously. Create separate workflow templates that comply with RBI norms for banking, SEBI KRA regulations for capital markets, and IRDAI guidelines for insurance -- all from a single platform. When regulations change, update the relevant workflow template without affecting other business lines.

SLA Compliance & Escalation

Configure time-based SLA rules that automatically escalate stalled verifications. If a KYC case exceeds the defined processing window, the system routes it to senior compliance officers or triggers automatic follow-up actions. This ensures adherence to RBI's timelines for customer onboarding and prevents bottlenecks in the verification pipeline.

Specifications

Technical Specifications

Visual

Workflow Builder

Drag & Drop

Interface Design

Conditional

Routing Logic

Webhook

API Triggers

<50ms

Routing Decision

99.9%

Uptime SLA

REST API

Integration Method

Unlimited

Workflow Templates

Related Use Cases

Further Reading

Ready to streamline
your customer journeys?

See how intelligent routing can cut verification times and eliminate manual triage across your entire onboarding pipeline.